Alternative (Medicine?)
In an age of acceptance and tolerance, it is not really politically correct to trash alternative medicine. Is it alternative? Yes. Is it medicine? Not in my definition. For the practitioners that cannot take a stand, this approach is often termed Complimentary Medicine. As a complimentary part of traditional medicine, alternative approaches may have promise, but as a stand-alone therapy, they routinely fail.
This message rang sadly and true for Microsoft evangelist and Blogger savant, Robert Scoble. Mr. Scoble's mother recently died. His mother was an alternative medicine disciple.
If you think the age of the Snake Oil salesman is gone, you better look around. True, they are no longer preaching from the back of a wagon claiming that the man with them is over 150 years old, thanks to this wonderful Elixir of Life.
The Snake Oil salesman now uses health food stores, television, and most of all, the Internet, to hock their wares to a wider and more gullible audience than ever before. The approach is absolutely the same: amazing discoveries that doctors do not want you to know, wild and wonderful claims of cure, credible-appearing testimonials, and all for this low, low price of whatever. Many back up their claims of miraculous results with quasi-scientific research taken out of context, huge studies that involve up to three people, and money-back guarantees.
How can you lose? Well, you can lose your life.
If I have to see that penis enlargement ad or that stuff to get rid of belly-fat one more time, I am going to scream. This is exactly what was going on more than 100 years ago and is still going on today. Sure, they don't call it Dr. Kilmer's Kidney, Liver, and Swamp Root, Kickapoo Indian Sagwa, or Dr. Pierce's Golden Medical Discovery anymore, but the message is the same. In the mid-19th century and early 20th century, patent medicines were BIG business. They are even a bigger business now, but the sales approach is a bit slicker.
My first colleague, a wonderful and kind physician, loved this type of voodoo medicine. At his insistence, I once attended an Orthomolecular (whatever the hell that is) Medicine conference in Los Angeles. In attendance, were hundreds of chiropractors, homeopaths, naturopaths, osteopaths, physicians, and one very confused PA.
He wanted to open my biased eyes to the world of holistic and alternative medicine. He was not just a physician, but a businessman, and this was the road to prosperity. "Patients eat this stuff up. They love it", he said.
I sat through lecture after lecture of some of the most bizarre subjects ever: Detoxifying patients using coffee enemas. Treating arterial plaque using celation therapy. Laetril for cancer management. Aura therapy. Manipulation. Aural (ear) acupuncture. The exhibit areas were filled with expensive devices that would impress any paying patient. Since most insurance companies will not pay for unproven treatments, a big machine would convince patients to open up their wallets.
He bought one of those machines called a Heidelberg Gastric Analysis. Patients would swallow a small radio transmitter ($75) that would record and transmit the pH (acid levels) of the stomach to a belt-like antenna worn around the waist. Since stomach acid is an important step for digestion, and essential nutrients may not be absorbed unless this acid is "balanced", this $8000 machine would tell us if the patient had enough gastric acid. Duh! By the way, the capsule can be retrieved and used again (by the same patient) if you attached a string to it and pulled it back out of your stomach.
This man was my mentor and trusted friend, but this stuff was pure, unadulterated baloney. He learned to accept that I would not be a convert to pseudo-medicine, and eventually, we parted professional ways. We remained close friends until his death. I helped clean out his house and dispose of THOUSANDS (Yes, thousands) of bottles of vitamins, minerals, trace elements, herbs, and unidentifiable nostrums. He even had thousands of dollars worth of human growth hormones that he injected several times daily in an effort to prolong his aging life.
We have some of the most advanced medical technology in the world and true medical miracles happen every day. So, why do people migrate to Charlatans and quacks?
Traditional medicine has created a void. It is in this vacuum that alternative medicine has found a firm niche. This void is the fine art of caring.
When a patient is diagnosed with a life-threatening cancer, they are frightened and lost. They are quickly referred from their primary care doctor to an oncologist where they are bombarded with radiation and filled with toxic chemotherapeutic agents that make them feel even sicker and more depressed. Their hair falls out. They lose weight. They look and feel terrible. There must be another way, so friends and relatives try to help.
"Go see my chiropractor. He cured my mother of cancer when all of the doctors just gave up on her." "You can still get laetrile in Mexico." "These drugs are doing more harm that good. You should try alternative medicine." Out of fear and frustrations, patient after patient will try just about anything to save their lives, even to the point of completely abandoning proven treatments.
Seriously-ill people are in need of CARE. Zapping them with radiation and pumping IVs full of drugs into them is NOT care. Without the human side, a void in care is created. They want someone to hold their hands, acknowledge their fears, and give them hope.
This is where alternative practitioners often have the upper hand over traditional medicine. They DO care about their clients. They hold their hands...touch them...massage them...CARE for them. It is this profound and powerful element of human kindness that draws patients to alternative approaches. The only gap here is that many alternative treatments are scientifically unproven and/or downright worthless. Time and time again, people choose Alternative Medicine, only to return when it is too late.
Medical providers must be better salesmen. Unless you can convince a person to embrace your therapy or treatment, they will not remain under your care.
We need to bring CARE back into patient care, hold more hands, offer more hugs, and spend more time. When your patient's clock is ticking downward, it behooves all practitioners to spend the time to find out what makes them tick.
We are all going to die someday, and patients do have the right to chose how they do it. Medical providers have the ongoing responsibility and obligation to honestly and realistically reveal our path. Unless we involve our patients in this most-important journey, they are likely to take a road unproven.
Resources: National Center for Complimentary and Alternative Medicine
Related Topics: Be Smart About Integrative Medicine, The Heart Speaks: Are You Listening?
This message rang sadly and true for Microsoft evangelist and Blogger savant, Robert Scoble. Mr. Scoble's mother recently died. His mother was an alternative medicine disciple.
If you think the age of the Snake Oil salesman is gone, you better look around. True, they are no longer preaching from the back of a wagon claiming that the man with them is over 150 years old, thanks to this wonderful Elixir of Life.
The Snake Oil salesman now uses health food stores, television, and most of all, the Internet, to hock their wares to a wider and more gullible audience than ever before. The approach is absolutely the same: amazing discoveries that doctors do not want you to know, wild and wonderful claims of cure, credible-appearing testimonials, and all for this low, low price of whatever. Many back up their claims of miraculous results with quasi-scientific research taken out of context, huge studies that involve up to three people, and money-back guarantees.
How can you lose? Well, you can lose your life.
If I have to see that penis enlargement ad or that stuff to get rid of belly-fat one more time, I am going to scream. This is exactly what was going on more than 100 years ago and is still going on today. Sure, they don't call it Dr. Kilmer's Kidney, Liver, and Swamp Root, Kickapoo Indian Sagwa, or Dr. Pierce's Golden Medical Discovery anymore, but the message is the same. In the mid-19th century and early 20th century, patent medicines were BIG business. They are even a bigger business now, but the sales approach is a bit slicker.
My first colleague, a wonderful and kind physician, loved this type of voodoo medicine. At his insistence, I once attended an Orthomolecular (whatever the hell that is) Medicine conference in Los Angeles. In attendance, were hundreds of chiropractors, homeopaths, naturopaths, osteopaths, physicians, and one very confused PA.
He wanted to open my biased eyes to the world of holistic and alternative medicine. He was not just a physician, but a businessman, and this was the road to prosperity. "Patients eat this stuff up. They love it", he said.
I sat through lecture after lecture of some of the most bizarre subjects ever: Detoxifying patients using coffee enemas. Treating arterial plaque using celation therapy. Laetril for cancer management. Aura therapy. Manipulation. Aural (ear) acupuncture. The exhibit areas were filled with expensive devices that would impress any paying patient. Since most insurance companies will not pay for unproven treatments, a big machine would convince patients to open up their wallets.
He bought one of those machines called a Heidelberg Gastric Analysis. Patients would swallow a small radio transmitter ($75) that would record and transmit the pH (acid levels) of the stomach to a belt-like antenna worn around the waist. Since stomach acid is an important step for digestion, and essential nutrients may not be absorbed unless this acid is "balanced", this $8000 machine would tell us if the patient had enough gastric acid. Duh! By the way, the capsule can be retrieved and used again (by the same patient) if you attached a string to it and pulled it back out of your stomach.
This man was my mentor and trusted friend, but this stuff was pure, unadulterated baloney. He learned to accept that I would not be a convert to pseudo-medicine, and eventually, we parted professional ways. We remained close friends until his death. I helped clean out his house and dispose of THOUSANDS (Yes, thousands) of bottles of vitamins, minerals, trace elements, herbs, and unidentifiable nostrums. He even had thousands of dollars worth of human growth hormones that he injected several times daily in an effort to prolong his aging life.
We have some of the most advanced medical technology in the world and true medical miracles happen every day. So, why do people migrate to Charlatans and quacks?
Traditional medicine has created a void. It is in this vacuum that alternative medicine has found a firm niche. This void is the fine art of caring.
When a patient is diagnosed with a life-threatening cancer, they are frightened and lost. They are quickly referred from their primary care doctor to an oncologist where they are bombarded with radiation and filled with toxic chemotherapeutic agents that make them feel even sicker and more depressed. Their hair falls out. They lose weight. They look and feel terrible. There must be another way, so friends and relatives try to help.
"Go see my chiropractor. He cured my mother of cancer when all of the doctors just gave up on her." "You can still get laetrile in Mexico." "These drugs are doing more harm that good. You should try alternative medicine." Out of fear and frustrations, patient after patient will try just about anything to save their lives, even to the point of completely abandoning proven treatments.
Seriously-ill people are in need of CARE. Zapping them with radiation and pumping IVs full of drugs into them is NOT care. Without the human side, a void in care is created. They want someone to hold their hands, acknowledge their fears, and give them hope.
This is where alternative practitioners often have the upper hand over traditional medicine. They DO care about their clients. They hold their hands...touch them...massage them...CARE for them. It is this profound and powerful element of human kindness that draws patients to alternative approaches. The only gap here is that many alternative treatments are scientifically unproven and/or downright worthless. Time and time again, people choose Alternative Medicine, only to return when it is too late.
Medical providers must be better salesmen. Unless you can convince a person to embrace your therapy or treatment, they will not remain under your care.
We need to bring CARE back into patient care, hold more hands, offer more hugs, and spend more time. When your patient's clock is ticking downward, it behooves all practitioners to spend the time to find out what makes them tick.
We are all going to die someday, and patients do have the right to chose how they do it. Medical providers have the ongoing responsibility and obligation to honestly and realistically reveal our path. Unless we involve our patients in this most-important journey, they are likely to take a road unproven.
Resources: National Center for Complimentary and Alternative Medicine
Related Topics: Be Smart About Integrative Medicine, The Heart Speaks: Are You Listening?



