Mid-January Reality Check

I'll share a secret with you. Gymnasiums are crowded in early January but you'll find plenty of available workout space by mid-month.

Funny, the gym manager doesn't seem concerned.

It's something I learned from an acquaintance who operates several fitness centers.

Businesses like fitness clubs make monstrous profits in January. Hordes of well-intentioned adults are lured into joining with the prospects of improving their health as a New Year's resolution. Many are offered a significant discount (more later) if they sign-up for a full year. Another discount is added if you let your bank or credit card handle the automatic monthly payment.

At least half of new members disappear before the end of January. Discount notwithstanding, they will continue to pay for the full year. Ouch!

Fitness club owners depend on human nature to stay in business. They want 1000 people to join their 200-capacity facility because they know many will lose their resolve and quit. The remaining 200 stalwarts enjoy the modern equipment and amenities underwritten by the quitters.

Bottom line: Goals cannot be achieved unless there is suitable motivation for behaviors to change.

• Diabetics want to better control their blood sugar and protect their eyes and kidneys.


• Heart attack survivors want to reduce their cholesterol.


• Nearly 100% of all smokers say they want to quit tobacco.


• Glaucoma patients want to take their eyedrops as prescribed to lower their intraocular pressure

Don't approach health challenges as a New Year's resolution. Nothing magical happens by signing a membership contract or by picking up a prescription. Before you can commit to making positive changes you need to analyze the situation carefully:

• What am I trying to achieve?


• Why has this goal previously eluded me?


• What resources are available to help me?


• Can I afford to pay for these changes?


• What are the biggest obstacles that will hinder my progress?


• How will I keep myself motivated?


• Who can I turn to if I get myself into trouble?

If you cannot answer the above questions you're really not prepared and motivated to effect lasting change. Save your time and money until you are truly ready.

Take as much time as necessary to develop a realistic strategy that will bring healthy changes to your life. Believe me, the secret's out. If you launch an exercise plan on February 1 there will be plenty of vacant space at the fitness club!

Related Topics:

• WebMD Video: Diet and Exercise Part of Your New Year's Resolution?
• New Year's Resolutions, 1 Month Later

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