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Monday, March 25, 2013

SexCereal – Just a Bowl of Hype?

By Carolyn Brown, MS, RD

lovey couple

Think your cereal and your sex life are unrelated? Think again, thanks to SexCereal, a new breakfast option hitting the Canadian, and eventually American, aisles. Now “breakfast in bed” takes on a whole new meaning.

Cereal is not exactly known for being sexy, but this new granola is hoping to change that by making His and Her blends that target gender-specific sexual health needs.  We all (hopefully) know that you are what you eat… but is SexCereal legit, or is this cereal-sexualization a big joke?

The ingredients in SexCereal for HER are said to support hormonal balance while the “for HIM” version is says it supports “testosterone and then some”. So what’s in it?

HIM: bee pollen, black sesame, wheat germ, camu camu, pumpkin seeds, chia seeds, cacao nibs, goji berries and oats.

HER: Ginger, cacao, sunflower seeds, maca, chia seeds, almonds, flax seeds, oat bran and oats

Okay, the great news nutritionally speaking is that the ingredients are great compared to your average sugar-loaded cereals and granolas on the market. And it comes in ~200 calories with only 5g of sugar, in case you wanted to talk numbers. But is it legit? This is not meant to be a Viagra alternative, so there won’t be any immediate “benefits” (or “issues”, for that matter). But there could be some legitimacy to the claims on a long-term spectrum. Many of the ingredients do have some evidence, though not conclusive, of supporting sexual function or libido, like cacao nibs. Cacao is the raw version of chocolate and is loaded with heart healthy antioxidants (read: good circulation) and is a great source of phenylalanine, a precursor to the “happy chemical”, dopamine. Ginger (found only in the HER blend) is also known as a warming aphrodisiac, while bee pollen (in HIS) and maca (in both) have both been used medicinally in ancient cultures for libido and stamina – though research hasn’t shown us that bee pollen actually “supports sperm count” just yet. All that being said, women shouldn’t be scared of bee pollen or men of ginger.

I haven’t tried SexCereal yet – mostly because it’s on major back-order after hitting the news and making it onto “Kelly and Michael” and “AC360″ (Anderson wondered why it wasn’t called “Pornflakes” — can’t make this up). While all of this is great and there are puns for days, you don’t necessarily need to order His and Her versions in bulk. The main takeaway, in my opinion, is that studies have repeatedly shown that men and woman who have healthier diets have both better reproductive health and better sex drive. I’m pretty sure most of us will say YES to both.

Does it seem ridiculous to sexualize cereal?  Would/will you try it? What would you have named it?

Posted by: Carolyn Brown, MS, RD at 1:39 pm


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