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Wednesday, September 05, 2007

Whole Wheat Crop Circle Grabs Attention!
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This "human" crop circle* in Kansas was commissioned by Sara Lee to support it's new national campaign to encourage families to switch to whole grain bread when making sandwiches for school. [Soft & Smooth Switcheroo: Take Your Whole Grain Sandwich to School Day on Sept. 5.]

And apparently Kansas is getting behind the "whole wheat" wave hopefully sweeping the nation because Kansas Governor Kathleen Sebelius issued a proclamation that the state's unofficial nickname, "The Wheat State" will be changed to the "The Whole Wheat State"” just on September 5th.

Is Sara Lee's campaign working? According to the company, they have distributed 2.5 million loaves of their top-selling Soft & Smooth whole grain bread in the past 48 days, totaling more than 534 million grams of whole grain.

That certainly sounds like a great start!

*Crop artists put the finishing touches on a wheat field artwork outside Lawrence, Kansas, commissioned by Sara Lee Food & Beverage. The crop image is made of all natural materials, including 40 bales of wheat straw, 23 tons of crushed limestone and 50 bags of red mulch for the signature red Sara Lee logo.

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Posted by: Elaine Magee, RD at 9:41 AM

2 Comments:

Anonymous Anonymous said...

I have a hard time getting my 6 year old to eat wheat bread. I was wondering how the white wheat breads measure up. I'm sure they arent as nutritous as 100% whole wheat bread, but are they better than regular white bread?

11:16 AM  
Anonymous Anonymous said...

All the Sara Lee bread I have ever read the ingredients on contain high fructose corn syrup. Now, why in the world would you want to feed your children this awful stuff? I personally would not feed Sara Lee bread to my dog! There are better and more nutritious breads out there that your children will eat and it is good for them. Look around, read labels and don't, for the health of your children and yourself, please do not feed them anything with high fructose corn syrup in it.

12:12 PM  

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