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Frugal Friday: Are Americans Crazy for Coffee?
We could save 60 million a day by switching to a top-rated coffee!
Are Americans crazy for their coffee? Okay, I already know the answer...it's an unapologetic, "YES!" Many people I know call it their "drug of choice." They are referring to the caffeine in coffee of course. And when I pony up to the coffee bar and order a "decaf nonfat latte no whip," the barista usually looks up at me with disdain and tells me they call it the "why bother."
The phones are ringing off the hook at the Consumer Reports press office this week and it's all because they published ratings of ground Colombian coffee in their March 2009 issue. The house editor, Bob Markovich told me they've never had such a huge response to an article. Just another sign that Americans are crazy for coffee.
I'm guessing the phones are also ringing off the hook for the top-rated caffeinated coffee which also happens to be one of the most reasonably priced - Eight O'Clock Coffee 100% Colombian.
Here's the part that blew me away...Consumer Reports estimates that Americans drink 400 million cups of coffee per day. Excuse me? What? That's right, baby! We are crazy for our coffee. So if we hypothetically switch from a coffee that costs 30 cents a cup to a top-rated coffee that costs 15 cents a cup (like the Eight O'Clock brand rated as #1)...we could collectively save around 60 million dollars a day! Imagine that.
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Are Americans crazy for their coffee? Okay, I already know the answer...it's an unapologetic, "YES!" Many people I know call it their "drug of choice." They are referring to the caffeine in coffee of course. And when I pony up to the coffee bar and order a "decaf nonfat latte no whip," the barista usually looks up at me with disdain and tells me they call it the "why bother."
The phones are ringing off the hook at the Consumer Reports press office this week and it's all because they published ratings of ground Colombian coffee in their March 2009 issue. The house editor, Bob Markovich told me they've never had such a huge response to an article. Just another sign that Americans are crazy for coffee.
I'm guessing the phones are also ringing off the hook for the top-rated caffeinated coffee which also happens to be one of the most reasonably priced - Eight O'Clock Coffee 100% Colombian.
Here's the part that blew me away...Consumer Reports estimates that Americans drink 400 million cups of coffee per day. Excuse me? What? That's right, baby! We are crazy for our coffee. So if we hypothetically switch from a coffee that costs 30 cents a cup to a top-rated coffee that costs 15 cents a cup (like the Eight O'Clock brand rated as #1)...we could collectively save around 60 million dollars a day! Imagine that.
Related Topics:
Labels: coffee, Frugal Friday
2 Comments:
But is the coffee craze related to the obesity epidemic? Absolutely! Not only could people save money, but they could save calories by making a few changes--lower fat milk, artificial sweeteners (or just a lot less sugar) and NO whip cream!
Kelly P RD,
Great point! I've already written in the past in my blog about choices when it comes to fancier types of coffees and what a difference it makes in terms of calories and fat, etc...
I suspect a lot of the coffee cups in this estimate is just brewed coffee, which if "black" doesn't add any calories. In my opinion our obesity problems have to do with quite a few things (high calorie beverages, in general, is certainly a part of it).
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