Icon WebMD Expert Blogs

This blog has been retired.


The opinions expressed in WebMD User-generated content areas like communities, review, ratings, or blogs are solely those of the User, who may or may not have... Expand

The opinions expressed in WebMD User-generated content areas like communities, reviews, ratings, or blogs are solely those of the User, who may or may not have medical or scientific training. These opinions do not represent the opinions of WebMD. User-generated content areas are not reviewed by a WebMD physician or any member of the WebMD editorial staff for accuracy, balance, objectivity, or any other reason except for compliance with our Terms and Conditions. Some of these opinions may contain information about treatments or uses of drug products that have not been approved by the U.S. Food and Drug Administration. WebMD does not endorse any specific product, service or treatment.

Do not consider WebMD User-generated content as medical advice. Never delay or disregard seeking professional medical advice from your doctor or other qualified healthcare provider because of something you have read on WebMD. You should always speak with your doctor before you start, stop, or change any prescribed part of your care plan or treatment. WebMD understands that reading individual, real-life experiences can be a helpful resource, but it is never a substitute for professional medical advice, diagnosis, or treatment from a qualified health care provider. If you think you may have a medical emergency, call your doctor or dial 911 immediately.


Wednesday, December 28, 2011

“Drunk Shopping” On the Rise

By Brianne Moore

You’ve probably heard of drunk dialing—but drunk shopping? Apparently shopping under the influence is now on the rise, thanks to the ease of online purchasing and the rise in popularity of smartphones. You no longer have to stumble to a computer to make a beer goggle-aided purchase: now all you need to do is whip out your phone. And according to behavioral scientists, those particular goggles are likely to make items you wouldn’t otherwise purchase look more attractive.

“In a shopping context, alcohol would lift people’s moods and make them feel more relaxed,” Nancy Puccinelli, an associate fellow at the Oxford Said Business School told the New York Times. “If we see a product and we feel good, we will evaluate the product more positively.”

As one might expect, retailers are taking notice and altering their practices to take advantage of their customers’ potential inebriation. Many of them are now launching more promotions later in the evening and very early in the morning, when they notice traffic and impulse buys on their sites spike.

As is usually the case with drunken behavior, drunk shopping can lead to serious regrets. One man interviewed for the NYT article reported purchasing a $10,000 vacation while under the influence, and since alcohol inhibits working memory, buyers are more likely to purchase something in the wrong size or style than they would if they were thinking clearly.

Share your Thoughts: Have you ever shopped while intoxicated? Did you end up buying something you later regretted?

Posted by: Brianne Moore at 7:19 pm


  • Leona Perry
  • Mare Stern
  • Kathy Williams
  • Mona Lucas

Subscribe & Stay Informed

WebMD Daily

Get your daily dose of healthy living, diet, exercise and health news from WebMD!


WebMD Health News