WebMD BlogsFood and Fitness

From Keto to Cannabinoids: The New Food Trends Coming Your Way

Katherine Brooking, RD - Blogs
By Katherine Brooking, MS, RDRegistered dietitianMarch 22, 2018

During the two days I spent at the recent Natural Products Expo West – the nation’s largest annual foods show – I logged over 14 miles on the massive convention floor and sampled many of the 3,000-plus exhibitors.

From all that I saw (and tasted), here are some of the trends – new and ongoing – from the Expo that you’ll likely see at your local grocery and health food store in the near future.

First, a few trends from recent years continue to expand: foods of virtually every category with labels boasting “gluten free”, “non-GMO”, and “vegan” were everywhere. Also the turmeric craze – not just in tea, but in nearly everything you can think of, from cereal and chocolates to sports drinks – seems hotter than ever, thanks to the spice’s reputation as an inflammation fighter. The non-dairy milk category (think: almond, coconut, pea, macadamia, rice, oat, and even peanut and cashew milks) shows no signs of slowing either.

And the new trends? Here’s what your likely to see in the coming months:

Cannabinoid-infused Creations
Marijuana edibles have come a long way from pot brownies. The hot new cannabis edibles are non-intoxicating and are may provide wide-ranging health benefits.

CBD (short for cannabidiol) is a novel ingredient that’s now in a wide range of foods and beverages — from coffee and tea to condiments. Cannabidiol is one of the main cannabinoids present in the cannabis plant. But before you think you’re going to get “high” sipping a cup of CBD tea, you should know that CBD is not psychotropic. Unlike THC, the cannabinoid known for making people feel high, cannabidiol doesn’t cross the blood-brain barrier.

The potential benefits, according to some research, are that CBD can help with pain management, relaxation, and sleep, and it appears to have anti-inflammatory properties. Get ready to see a variety of CBD-infused foods from olive oil, tea, honey, beverages, chocolates and cookies. By some estimates, the CBD market may top $1 billion by 2020.

Some products to look for:
Colorado Hemp honey by Frangiosa Farms
Buddha Teas CBD Turmeric & Ginger

Fish-Free Seafood Makes Waves
No, you didn’t read that wrong. Just like there are plenty of plant-based beef, poultry, and pork alternatives, the food industry is moving toward plant-based seafood choices.

The faux fish trend is being positioned as a more planet-friendly and sustainable option since global fish stocks are being depleted from overfishing. In addition, many consumers worry about heavy metals contamination, animal welfare and even news reports about fish fraud. Vegan seafood options are being made with blends of beans, legumes, or other plant-based proteins, coupled with algae-based ingredients to provide the beneficial omega-3 fatty acids seafood provides. I got to sample a fish-free tuna fish salad that had a near-perfect taste and texture of regular tuna.

Some products to look for:
Gardein’s Fishless Filet and Crabless Cakes
Sophie’s Kitchen has an extensive line that includes vegan shrimp and scallop options
Good Catch will have products available later this year including the vegan tuna fish

Keto Craze
The Keto Diet (ketogenic diet) was once just a fringe trend, but now is quickly becoming a super fad. In short, the keto diet is a very low in carbs, moderate in protein and high in fat, which puts the body into a metabolic state known as ketosis. (The thinking is that this will help you burn calories more efficiently and help you lose weight. Whether ketosis is sustainable/healthy for some people is questionable… more on this in a post to come soon.) Regardless of whether the keto diet is right for you, many companies are jumping on the trend with products like high protein/low sugar granola and fat supplements/shakes.

Some products to look for:
Bhu Fit Protein Granola
Cave Fat Packs (supplement powder)

Cauliflower Power!
While cauliflower is anything but new, you probably haven’t seen it used for pizza crusts or birthday cakes. I tasted a wonderful chocolate cake made with cauliflower flour and couldn’t wait to make my own at home!

This new nutrition trend is using dried cauliflower blend in place of wheat flower. According to some of the companies I spoke with, you can replace regular flower on a 1:1 basis with cauliflower flour in your recipes. Compared with traditional flour, you’ll get fewer calories and a healthy dose of vitamin C.

Some products to look for:
Cauli-Flour by CauliPower
Cali’flour Foods Pizza Crust

WebMD Blog
© 2018 WebMD, LLC. All rights reserved.
Blog Topics:
About the Author
Katherine Brooking, MS, RD

Katherine Brooking is a registered dietitian with a master’s degree in nutrition education from Columbia University. She is dedicated to helping people have better health and live richer lives through sound nutrition and good lifestyle choices.

More from the Food and Fitness Blog

View all posts on Food and Fitness

Latest Blog Posts on WebMD

View all blog posts

Important: The opinions expressed in WebMD Blogs are solely those of the User, who may or may not have medical or scientific training. These opinions do not represent the opinions of WebMD. Blogs are not reviewed by a WebMD physician or any member of the WebMD editorial staff for accuracy, balance, objectivity, or any other reason except for compliance with our Terms and Conditions. Some of these opinions may contain information about treatments or uses of drug products that have not been approved by the U.S. Food and Drug Administration. WebMD does not endorse any specific product, service or treatment.

Do not consider WebMD Blogs as medical advice. Never delay or disregard seeking professional medical advice from your doctor or other qualified healthcare provider because of something you have read on WebMD. You should always speak with your doctor before you start, stop, or change any prescribed part of your care plan or treatment. WebMD understands that reading individual, real-life experiences can be a helpful resource, but it is never a substitute for professional medical advice, diagnosis, or treatment from a qualified health care provider. If you think you may have a medical emergency, call your doctor or dial 911 immediately.

Read More